EPPS Summer Mixer Cools Off At
Poolside in Hollywood
By George S. McQuade
West Coast Bureau Chief
When you hear 90-year Entertainment Publicists Julian Myers in
Season A. Skuro, PR, TECHNICOLOR
with Julian Myers
“Well, I enjoyed the Old Testament very much, and it’s nice new reading,” said Julian Myers, Myers PR, who used to wake up Actress Marilyn Monroe to go to celebrity events in
Myers admitted that he and other
Myers also said, “It’s exciting to quickly get an online buzz, but the big question is how do you measure it? What are you supporters saying about your or opposition in the blogosphere?”
“New media is definitely helping, but the only problem with new media,” said independent publicists Glenn Anderson, “it takes so much time to keep up and keep all of those Linked-In, MySpace, Facebook and Twitter sites up to day. You spend more time tweeting and Facebooking than time needed for your clients.”
Glen Anderson with Skybar Waitress Clare Porter
“New media definitely has it’s time and place,” said Tiffany Victoria Bradshaw, Marketing Consultant. “A lot of people still don’t quite understand it the way they should. 
They often think it takes the place of traditional marketing Efforts.
I feel, because I’m kind of old school in marketing, not because I am old, but I still appreciate traditional marketing. Let’s make sure we have identified your target market, make sure you have a good 30 second networking pitch, and make sure you have a good sales presentation. All these still apply, market research, etc, regardless of new media, so you can not just skip over that,” said Bradsaw.
“I’m a little behind the times with the new media,” said PR Pro Ellen Giurleo. “I’ve been resisting getting on Facebook, because it will take all this time, but all the people I’ve talk to tell me and I know I have to do it, or at least get a business page up. Probably not a personal page though,” she said.
“Oddly enough, I was spending a lot of time on Twitter today learning how to do it,” said TV Guide’s Chad Sandhas. “I’m only 34 and I feel like I am catching up so new media I think is scary for all of us.”
“I have to agree with
Motion Picture & TV Fund Stirs Controversy
The EPPS mixer was sponsored by the International Cinematographers Union ICG Local 600 and on behalf of Motion Picture & TV Fund (MPTF), which is scheduled to close its hospital and end its acute long term care unit due “a $10 million loss,” at the end of 2009.
“We are an 89 year old charity in
In his speech to EPPS members he said, “We didn’t do a very good job in PR,” and later told this writer, “We have some people onboard doing new media and everything.” Additionally, Scherer said he “got involved while successfully starving as a TV producer, and was called to run the foundation, which raises the money for the MPTF, I was happy to take the job.”
Even Jeffery Katzenberg, principal partner of DreamWorks L.L.C. and Co-founder, DreamWorks Animation SKG Inc. came out to help brand and promote the nonprofit.
Longtime Publicist Julian Myers was upset that Katzenberg failed to take questions after talking about the Moton Picture & TV Fund organization.
Myers told this writer he had a lot of questions and said, “There is no reason to abandon the residents of the Motion Picture Country homed. NONE! The hundreds of us who, love our industry will back annual shows at the Coliseum (100,000 capacity), where our wonderful caring stars will perform to keep the dreams of us who have worked all our lives in
Myers also noted that he was, “contributing to this fund before Mr. Katzenberg was born (1950) literally, and I know how it is in hearts of countless colleagues. There are hundreds of thousands of people, men and women who have worked in
If you want to donate or help out the Motion Picture & TV Fund 818-876-1900 or visit: www.MPTVFund.org.
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9 comments:
This is pretty sad when a public relations article doesn't check the facts before writing it's post.
In this piece which states, "The EPPS mixer was sponsored by the International Cinematographers Union ICG Local 600 and Motion Picture & TV Fund (MPTF), which was forced to close its hospital and end its acute long term care unit due “a $10 million loss.”
I have a brother in the acute long term care unit at the Motion Picture & TV Fund Hospital - I was there yesterday - AND - it is NOT CLOSED and as of this date he has not received any legal statement telling us it is going to close. So maybe fact checking should be something you PR people add before posting. Please know that the patients in the MPTF Hospital do not consider themselves a brand that needs to be promoted, but rather industry workers that believe in the 88 year motto "we take care of our own."
Cheryl,
Sorry to hear about your brother and thank for the heads up I stand corrected, the hospital is set to close at the end of this year, so I made that correction and called the home to confirm the time, thanks again. Sorry to hear about your brother and I agree with you they do take care of their own. I hope I can help them raise the funds.
Thank you George for your quick correction about the closure of the Motion Picture Home. All of us that have family members in the long term care facility continue to try to make sense out of why the Board refuses to accept all the cash donations that have been offered, as well as offer after offer of industry members willing to fund raise - thru SAG, and other unions - Thanks for your support and we will remember that you would like to help raise funds to keep the hospital and long term care "taking care of our own."
My mother-in-law is a resident of the long term care unit who relied on the promise of the MPTF. No outreach efforts were made to keep the facilities open; rather, the closure was presented as a fait accompli and MPTF leadership has refused to raise funds or to accept donations/fund raising offers for long term care.
MPTF board leaders are merely transitory custodians of a legacy that was inherited, shared and nurtured by Industry members who do not buy the excuses. If the closure of long term care is really about money, why is it that no amount of money will save it?
A grassroots coalition was formed to stand up for the historic promise of the fund. We would welcome contact with Julian Myers and other compassionate publicists.
See: www.savingthelivesofourown.org
The long term care center will not close. We will make sure of that. Through our protests and impending legal action we're going to insure that the future of motion picture and television healthcare fulfills the promise of their founders of 'taking care of their own'.
This mixer originally was hosted by the MPTF. When they found out that the families were going to be there, in their face - they changed the invitation to take out any reference to MPTF. But, as you know, Katzenberg was there to voice his position and not take questions.
The lame attempts at Mondrian security to keep us from viewable range resulted in a visit from the Los Angeles Fire Dept. to remove a barrier. The tools couldn't keep us from their line of site, and we were the topic of conversation.
We're not going away.
Julian Myers has the respect and love of the families for having the balls to speak the truth.
Well said, thanks we value your comments and will share with others who really care. George.
Thanks George. Update: the SAG National Board voted its approval to publicly state the Guild’s opposition to the closing of the Motion Picture and Television Fund Long Term Care Facility.
Thanks for keeping up posted, we welcome all updates on this issue.
Update: yesterday Hollywood Teamsters Local 399 Executive Board passed a resolution to publicly oppose the MPTF closure.
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