Monday, December 28, 2009

Counterterrorism Expert Elsa Lee talks about Amsterdam to Detroit Flight that was rocked by an foiled airline passenger bomber

  Elsa Lee on KNX

Terrorism Expert Elsa Lee tells Fox
News she's
not surprised the attempted terrorist attack
at Metro Airport happened on Christmas Day. Elsa Lee
also says she's not surprised Detroit was chosen as the place
to try and blow up a plane, which was carrying some 300
people. For interviews contact
She also has a new book on Counterterrorism (more)

Tuesday, December 15, 2009

All you'll ever need to know about electronic press kits or EPKs for movie & music marketing

EPK experts tell all at EPPS workshop
The Digital Age Makes EPKsAffordable
An electronic press kit (EPK), the electronic form of traditional press kits used by writers and reporters have become more affordable, but you need to follow protocol and the rules of engagement according to an expert panel at a recent (12-10-09) Entertainment Publicists Professional Society (EPPS) media workshop sponsored by the International Cinematographers (ICG) Union Local 600 in Hollywood.


David Naylor, The DVD Group, Inc.
On-Demand and Online cost sharing has brought the prices down. “The costs really depends upon the distributor and what they’re resources are as they can run from a couple of thousand dollars to 100-Thousand said,” David Naylor, president, The DVD Group, LA.
“The notification of movie distribution comes partly from studios, EPK vendor and the publicists themselves. It is more profitable to have everything in one group getting a better bang for your buck,” he said. 

“There’s more outlets out there and if you are hiring the right people, where an author and book tour, they are shooting the stuff that people are going want to see and outlets are going to play.”
Naylor talks about what goes into an electronic press kit.

An EPK takes the form of a CD or DVD, an e-mail, an e-mail, or a flash-drive
In the 80’s and 90’s it was expensive and satellite feeds didn’t work too good. Today instead of putting a postcard with a hard copy of the video many are upload to a server.

Reba Merrill talks about EPKs merits at EPPS
“My first movie ‘Cujo’ (1983 thriller movie that freightened dog owners) one piece Warner Bros costs $25,000,” said Reba Merrill, Reba Merrill Associates, Inc., an Emmy award-inning producer and Cable ACE nominee. Three movies she worked on in in the old days earned her, “$130,000,” a profit of $13,000. “It was mass appeal, I did four pieces and I got $40,000,” she said. Merrill says what has changed is the distribution and formats thanks to the digital age. Snail mail with postage cards and video tapes have been replaced Online marketing and servers.  


Rod Dovlin The Cannery
“If I’m working with someone who’s got a literary property and they’re trying to promote the author and the book we’re working in concert with a notification and distribution teams to promote both,” said Rod Dovlin, The Cannery. “You are working with who’s ever hiring you to do the EPK and studio publishing house, and building the budget is really where the ground work comes in.”  

Different strokes for different folks

“Obviously everyone still loves to see their properties end up on big syndicate TV shows like Extra, Access and Entertainment Tonight (ET),” said Dovlin. “But for certain people I’ve worked, like one of the world’s largest video game manufacturer, and they put out a skateboarding video, they’re not as concerned about getting their skateboarding video on ET as they getting it on ESPN or getting X Games opposite of ESPN.”
It’s getting the right EPK length and out to the right people

Mark Herzog (2nd from right) Talks about social media and EPKS at EPPS workshop.
The panelists agree that for the web it should be around 1-3 minutes, otherwise 1-5 minute pieces that highlight the very specific part of the film, whether it’s talking to the director, or about a very big stunt of the day, or certain action in the film. “You know there are social networks that have groups that deal more with various aspects of it,” said Dovlin. “I just did a mixed martial arts film, and most of my marketing and outreach to getting it to these sites people never heard of.”
“I think the more you try to push and deliver goods that really look like you’re trying to really push that movie can be rejected,” said Mark Herzog, president/CEO, Product Entertainment, Inc. “Just get word of mouth spread is what you really want out of social networking.”

Brian Dzyak, author with ICG Union Local 600 Photog Betth Dubber at EPK workshop.
The evolution of TV network broadcasts to cable and Online changes playground –The Digital Age Impacts Distribution

The verdict is still out of format changes behind the scenes, too. “I’m more concerned about getting the best footage I can for an EPK,” said Brian Dzyak, EPK Cameraman and author of “What I Really Want To Do On Set In Hollywood,” a guide to every real job in the film industry. “I’m still using HD cameras and mixing managing media on the set, which isn’t the best method, but the bigger challenge is managing the media afterwards,” said Dzyak.
Dzyak says sometimes movie directors will get away with having an assistant shoot some scenes in HD, but you can spot them a mile away.
Brian Dzayak is author of new book on Film Industry Jobs

Craig Boyd
“Media management on the set can be a  real problem, because sometimes the  cameras used are better quality than the movie cameras,” said Producer Craig Byrd, Mobscene Creative + Productions. “The idea for us is to shoot the best possible quality that we can. “If the EPKJ was shot on standard def (definition), because they (the client) wanted to save money, it can come back to bite you if you have to distribute the EPK in high def. That’s why as an agency we try to sit down and look at every possible outlet.” All the panelists prefer email pitches: David Naylor: david [at]
Reba Merrill:Reba[at]
Rod Dovlin:r.dovlin[at]
Mark Herzog: info [at]
Craig Byrd:Craig [at] Brian Dzyak: bjdzyak [at]

MAYO PR - "We don't guarantee media, we just get it!"

Coming in 2010 -UK’s hottest new star Danielle Isaie – stunning, young actress never fails to dazzle the screen

Danielle Isaie UK's New Hot Actress
Actress Danielle Isaie
the UK’s Hidden Gem

Danielle Isaie is relatively new to our screens, but is quickly becoming a rising star.  Both beautiful and talented, in the last couple of years she had graced our television screens many different shows.  Including national UK favorites BBC’s ‘Casualty’, ‘Gavin and Stacey’ and a stand out role playing the small time drug dealer ‘Jade Morris’ in ITV’s ‘The Bill’.
Recently Danielle filmed ‘Off The Hook’ playing the sexy ‘Maya’, she already has a growing fan base and is sure to set our screens alight in 2010. Danielle Isaie is as beautiful as she is talented.
Her career blossomed at a young age after being spotted by a children's agent at the renowned drama school Anna Schear. Danielle was quickly invited to play Rochelle in the children's programme "The Crust" on BBC1, Candice in "Sugar  Rush", a popular show on Channel 4, and Tanya in a BBC2's Drama "IF...Drugs Were Legal". To support her passion and drive for her career Danielle decided to enhance her talents by training at London's The Poor School. Right after graduation, Danielle landed a stand out role in the UK's popular favourite "The Bill" as the small time drug dealer Jade Morris, and Cherice in the award winning BBC 3 comedy, "Gavin and  Stacey".  Danielle's career quickly flourished with ITV showcasing her first film "Caught in a Trap", playing the feisty Felicia.

UK's Rising Star Danille Isaie
Audiences fell in love with Danielle's performance and her fan base quickly grew.  Danielle was snapped up to be a series regular in the popular children's BBC 1 show "The Legend of Dick and Dom".  Danielle soon moved into the world of commercials staring in a Burger King advert, and shined in a role for the high rating medical drama on BBC1, "Casualty".  Most recently Danielle heated up the screens playing a sexy fashion student in the up-to-date comedy "Off the Hook" for BBC 3.
She has lovely shoes, too,  so we will definitely invite her to the Celebrty Shoe Toss in February 2010, stay tuned for this UK Hottie
next year!

MAYO PR - "We don't guarantee media, we just get it!"

Friday, December 11, 2009

I'm Dreaming of a "Blue Christmas" Just like the one...Hold it..Blue????

A White Christmas yes, but have you ever heard of a "Blue" one?

I got this media alert and thought I would check it out. Check back for photos. In the old days if your video camera didn't work you would automatically get a blue everything, even snow. I will check to make sure my camera is working on this one. Stay tuned. Media if you want to go contact the publicist below.

George Blodwell and Model House Eco 'Blue' Holiday Party

WHEN: Saturday 12th December Press check in 1:15pm for 2:00pm red carpet arrivals

WHERE: call number below for address & directions.


The new show Model House is teaming up with Brit stylist George Blodwell and Blue Eco Alliance, for a celebrity 'Blue' Christmas party.  

Eco Alliance has determined that Californians use 70% of their water on their lawns and so this waterless lawn truly capitalizes on The Birth of Blue. 

Eco Alliance ( ) is Totally re-landscaping the front and back garden for the marketing opportunity and appeal of Mr. Blodwell's following( 

George being a Celebrity Wardrobe Stylist intends to make waterless lawns the style of the future.

WHO: Morgan Fairchild (Chuck, Friends), Liz Vassey (CSI),  Navi Rawat (Numbers/Flash Forward), Stephanie Pratt (The Hills), Sharon Lawrence (Curb Your Enthusiasm), Bloom Vail (The Young & The Restless), Raphael Sbarge (The Young & The Restless),  Ed Begley jr,Treva Etienne (24/Terminator Salvation), Alice Amter (The Big Bang Theory), Hakeem Kae-Kazim (The Fourth Kind),Christine Peters (Producer of How to Loose a Guy in 10 Days), George Blodwell, 
Model House Hosts: Amanda G Alys, Anna Singleton, Mariel Knox & Lauren English. Astronaut Buzz Aldrin.

For more information or credentials please contact:
Catherine Lyn Scott,Publicist 323 988 5667 OR Cell: 323 388 8315

Monday, December 7, 2009

LAEDC Study Concludes Redbox’s $1 DVD New-Release Rentals Could Result in $1 Billion in Entertainment Industry Losses

Ripple Effect of Lost Revenues in Southern California Could Cost More Than 9,280 Jobs and $1.5 Billion in Economic Output, Along With Reduced Contributions to Guild and Union Pension Plans

Los Angeles – The Los Angeles County Economic Development Corporation (LAEDC) today unveiled a new economic study entitled “The Economic Implications of Low Cost DVD Rentals” which illustrates the negative impact that low cost, new-release DVD rentals could have on the Entertainment industry and the Southern California economy. 

The LAEDC study, which utilizes the Redbox model of $1 DVD rentals available at the street date, shows the ripple effect of $1 billion in lost revenues to the domestic home video industry in the Southern California region – the entertainment capital of the world – would lead to an additional $500 million in reduced economic activity.  The loss of motion picture production in and around Los Angeles would result in the loss of more than 9,280 jobs with annual earnings of almost $395 million, according to the LAEDC’s study.

“The economics of the motion picture industry are based on exclusive release windows which allow price differentiation - that is - some earlier transactions take place at higher price points," said Gregory Freeman, vice president of Consulting and Economic Policy for the LAEDC.  "Redbox, or any other distributor that weakens the release window model, could reduce overall industry revenues.  Lower revenues will likely lead to lower production activity, hurting the Southern California economy.”       

Of the 9,280 jobs, more than half of the losses will occur in the Information Sector, the LAEDC found.  In addition to motion picture and sound recording industries, this sector includes publishing industries, radio and television broadcasting, telecommunications industries and Internet service providers.  Other industries impacted will be retail trade, accommodation and food services, health care and social assistance, professional, scientific and technical services, and manufacturing, among others.   
For the full story and LAEDC Study link visit:
MAYO PR - "We don't guarantee media, we just get it!"

Saturday, November 21, 2009

New York Times, TV Guide, Advertising Age and People Magazine Editors Share New Media Trends and Insights with LA Entertainment Publicists

By George S. McQuade III
West Coast Bureau Chief

EPPS Panel on New York Media

Twitter, Facebook and social networks have become mainstream for entertainment writers and editors Entertainment Publicists Professional Society (EPPS) members learned recently(11-19-09) at a media workshop sponsored by the International Cinematographers (ICG) Local 600 in Hollywood.
West Coast Editor Michael Fleeman, said, “Whether we like it or not, reporters are being dragged into new media, some kicking and screaming about it. You have to know how to do it, and you have to file under deadline.”
“We have a designated Twitter person, and when you see our newly redesigned website in January, you’re going to see something interesting with Twitter,” said West Coast Editor Michael Fleeman,
Fleeman has been with for three years, which is one of the leading entertainment sites Online. Before that he was with AP for 13 years.
Staff Editor Natalie Abrams, said they don’t have full time twitter people, but each individual use new media to drive more traffic to’s websites.
Abrams also said deadlines are important. “The East Coast picks up all morning and we (LA bureau) come in at night, so deadlines for TV shows, interviews with actors and producers that air on Thursday should be up on the home page Wednesday night, so everything is fresh the next morning,” she said.
New York Times Reporter Edward Wyatt, Los Angeles said reporters are being asked to post their stories Online and twitter about it. “Sometimes I record audio interviews or TV interviews and post them on the site,” he said. Wyatt cautions PR Pros to not miss the forest for the trees.  “If you have a webisode that is attracting 50,000 eyes, and you want to tell me about it great, but it the television show associated with it attracts 16 million people a week, that’s the meat of the story.” Wyatt covers the television business in LA. He joined the Times in New York in 1995 as a finance and investing reports and has covered education, the redesign of the World Trade Center site, the 2004 Democratic primaries, publishing business, as well as professional cycling and the Tour de France. He moved to LA in 2006 to cover Television. Wyatt also said he’s looking for national stories, because the Times just doesn’t report on Manhattan stories. “When I came to LA I found we had not done a story on Two-and-a-Half Men, which is the biggest comedy on television and watched all over the country,” he said. “A lot of people in Manhattan don’t watch it, but people in Iowa, Kansas and elsewhere do. So if you bring stories with a national pace, we’re interested.”
Wyatt said his two pet peeves from entertainment publicist who pitch him include: “getting asked ‘who have you been talking to, which is none of your business when I am trying to just do a story”  and when publicist lies to their client, “because what will happen is one day I’ll meet your client at a cocktail party and they will say ‘why didn’t you talk to us to promote this new show of mine?’ This actually happened. I said, “Because I asked your publicist, and he said, “you couldn’t talk for X and Y reasons, and I was there on the set, and you walk right past me three or four times. Just don’t do that (lie).”
(pictured) Andrew Hampp,Ad Age Mag Michael Fleeman, Los Angeles Reporter Andrew Hampp for Advertising Age echoed other complaints of panelists on publicists’ followup calls on a pitch. “Please don’t pitch me after you received a big NO from another editor above me,” he said. “We are still a work in progress, and started our website three years ago. We have separate website and magazine editors and then we share editing staff. It’s about 99 percent original content on the website. There’s not much overlap between the magazine and website. The site is shorter, faster and more newsie, breazier and a younger user,” he said. Hampp said the print version deadline for  Ad Age magazine is Thursday or early Friday, and the has a daily and weekly newsletter so there is much to choose from through the week. He says deadlines are many at
Hampp’s pet peeves of PR Pros is that second followup phone call he receives after the press release has been received.
“I think my biggest pet peeve is just the coordination on events,” said’s Natalie Abrams. “ I’ll get three separate emails a network publicist, a studio publicist, a show publicist or a personal publicist for the actor, and it is all on the same thing, making it hard to decide who to respond to, so coordination on that end would be good,” she said. Abrams also agreed with Wyatt about lying, “if you don’t want it out there that your client is going to be killed off of a show, or that your show has been cancelled, we can embargoed it, just be honest with us.”
Natalie Abrams, staff editor, TV is the west coast Staff editor at, a one-stop entertainment and video content destination serving more than 20 million unique users per month. From television spoilers to insider scoops, Abrams breaks the latest in entertainment news. Since joining in September, 2009, she landed exclusive interviews with some of the hottest celebs including the cast of Glee, Lost, Grey's Anatomy, 24 and 90210 among others.

Tuesday, November 3, 2009

MONICA- Rocks the House and Joel Madden Receives Nod from Lionel Richie and Charity Award at First Annual Noble Awards Event

The First Annual Noble Awards Event A Huge Success

The event honored  Morgan Freeman  - Lifetime Achievement Award

“It was a successful night, everyone who contributed and participated in the event came away with a warm feeling in their heart,” said Founder/Producer Janeen Mansour of The Noble Awards, held (Sunday, October 18th) at The Beverly Hilton.

Access Hollywood’s Billy Bush hosted the first awards show, and he himself was also honored for his dedication as a board member and hustling fundraiser for the Lollipop Theater Network. They bring magic and movies currently in theaters to children confiened to hospitals nationwide due to chronic or life-threatening illnesses.Morgan Freeman was honored for his work with more than dozen charities. He thanked everyone for supporting him and for the Lifetime Achievement

Award. A dozen other celebs received recognition and a Noble Award for charity work.Despite being a little under the weather for running a Trianthalon in the name of charity Terri Hatcher accepted her award from Actor James Denton, America’s favorite plummer also on Desperate Housewives. Other celebs included  Norman Lear, Lionel Richie, Laila Ali to name a few.
Nancy O'Dell, Joel Madden, Brett Ratner, Kenny Babyface Edmonds, and Annalynne McCord. There were some surprises, too like America’s Got Talent Nick Cannon as one of the presenters.
The awards were sculptured by Antonio Banderas the children at the Shriners Hospitals for Children with the guidance of The Art of Elysium volunteer/actor/sculptor David Grieco.   Joel Madden said, “The artists at The Art of Elysium” should get an award, too.

Lionel Richie presents Joel Madden with Noble Award

Noble Awards Presenter  Dennis Haysbert (Jonas Blane)
The first awards show came off without a hitch and the live music performances enhanced an inspiration evening. It was an evening of entertainment and celebration that honors charities, celebrities and the tremendous work that they do. ‘This event and movement should inspire the next generation to be noble throughout their lives,” said Mansour. One of the highlights of the musical performance that brought the house down was Monica, introduced by Bill Bush. Born and raised in Atlanta, Monica Denise Arnold is a talented R&B / pop singer, songwriter and actress.  She became the youngest female artist ever to have two back-to-back No. 1 hits on Billboard's R&B singles chart.

Both songs from her three-times-platinum debut, “Miss Thang,” topped the Hot 100 chart and sold one million copies each. In 1998, “The Boy Is Mine” was released and had three consecutive No. 1 Billboard pop singles.

The title track with Brandy spent 13 weeks at No. 1 on the pop charts and eight weeks at No. 1 on the R&B listing. Additionally, the duet earned Monica a Grammy to add to her American Music, Soul Train and Billboard Awards.

The inaugural NOBLE AWARDS event, produced on behalf of the non-profit Celebrity Charity Awards Corporation, a 501c3, has a mission to unify the efforts of charities with celebrities, philanthropists, media and every day citizens to create
an effective forum for change and service.

Brian McKnight has earned himself a spot in contemporary music history. He has released 11 albums to date, 7 of them have gone platinum, with several going 2 and 3x platinum, and has sold over 20 Million albums worldwide. He just released a new album last month and perform one of his songs live. Brian McKnight (Video)Another of the highlights of the evening was eight-year old Emily Bear, who performaned live at the Noble Awards show. (Youtube)
8-year old Emily Bear Pianist Emily Bear has only been playing piano for three years, 

but at just eight years old, her accomplishments are inspiring and her talent is breathtaking. Classical, jazz and boogie come naturally to her. Emily’s songs were are all written and composed at age seven.

She performs a large list of classics and standards, and also composes her own magical songs. Giving and charity are very important to Emily and a portion of the proceeds from all CD sales are donated to charity foundations such as Susan G. Komen for the Cure, Ronald McDonald House Charities, and Children's Hospital, among others. Her latest CD "Always True" is now available in the Store. Her first three CDs, "Five Years Wise", "The Love In Us" and "Once Upon A Wish" are also available.Julio Iglesias Jr.also provided some soul soothing live singing at the event.
Julio Iglesias Jr. was born in Madrid, Spain to well-known singer, Julio Iglesias and Isabel Preysler. He moved to Miami, Florida at a very young age, a place he now considers home. The Lion’s King’s Timothy Mitchell also sang and played a powerful song on piano sounding much like Steve Wonder with a great stage band backing him up.
(Miss California pictured (L) Each year the Noble Awards will recognize and honor philanthropic organizations and the celebrities that make considerable contributions to them. This year’s honorees, who attended to accept their award included Nancy O’Dell for Best Buddies International, AnnaLynne McCord for The Blind Project, Teri Hatcher for Children’s Hospital Los Angeles, Brett Ratner for, Billy Bush for Lollipop Theater Network, Whitney Burditt for Playing for Change, Kenneth “Babyface” Edmonds for Stand Up To Cancer, Laila Ali for Women’s Sport Foundation and a charity very close to my heart, The Art of Elysium honoring Joel Madden. Jennifer Howell, Founder of The Art of Elysium, presented this award to Joel Madden with Lionel Richie, Allison Beck and Stacey Price: “As both an artist and a father, Joel truly embodies a sincere passion for both music and children.  It was evident in his beautiful and humble acceptance speech where he expressed his heartbreak at the thought of a child spending one second inside of a hospital. 
A big emotional time of the evening occurred when his twin brother Benji (who has spent many days with The Art of Elysium teaching guitar and participating in music workshops) shared his love for his brother with a music dedication.  Nicole Richie (who has also dedicated her talents to the charity) witness her affectionate father while he introduced Joel and thanked him for loving his daughter so much. The love, support and generosity that was shown by all members of Joel’s family are the true roots that can help take The Art of Elysium’s mission to every child that spends that terrifying one second in a hospital.” Creator Janeen Mansour was thrilled to see her dream come true.
“The goal of the Noble Awards was to highlight the charities there that night and celebrities that champion them," she said. "Our goal reached far beyond my expectations. The purpose of the Noble Awards is to create awareness and send out a call to action. I feel everyone in the room was inspired and moved and understood the message we were trying to convey. That message is to be a Noble.”
Humanity needs leaders like you (Be Noble and Take the Challenge (more)

(In photo on the left) Janeen Mansour with her husband Producer Ziad Batal (2nd from right) took all year to plan an idea that became a reality and a vision in Hollywood.

Photos by George S. Mc Quade III @MAYO

MAYO PR - "We don't guarantee media, we just get it!"