AND ONE OF THE NICEST PEOPLE I HAVE HAD THE PLEASURE
TO WORK WITH FOR SO MANY YEARS...
"Jack Kyser understood the media, he was always available, he never missed deadlines, and the media loved him because he would put complicated economic news and statistics in layman's terms. For more than 10 years we proudly worked with Kyser while he worked at LAEDC coordinating all the media relations and media placement. He was great friend and he will be dearly missed by all." George Mc Quade, vice president, MAYO Communications.
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| Jack Kyser, dead at 76 |
Los Angeles, CA - I received a call early today
(Monday, Dec. 06, 2010), from a mutual long time friend, Wally Baker, who called me about the Legendary Chief Economist Jack Kyser. Wally had to tell me twice that Jack had passed away over the weekend.
Jack had missed a luncheon appointment, no phones were returned and newspapers were piling up outside his home, so Wally called 9-11, and firefighters went through a window and found him tucked in bed.
(Monday, Dec. 06, 2010), from a mutual long time friend, Wally Baker, who called me about the Legendary Chief Economist Jack Kyser. Wally had to tell me twice that Jack had passed away over the weekend.
Jack had missed a luncheon appointment, no phones were returned and newspapers were piling up outside his home, so Wally called 9-11, and firefighters went through a window and found him tucked in bed.
Jack Kyser was chief economist at the Los Angeles County Economic Development Corporation (LAEDC) for a long time (20 yrs.), and MAYO Communications has been the PR Agency of Record for LAEDC and Jack Kyser for the last decade, before he retired.
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| Jack Kyser, Nancy Sidhu and George Mc Quade |
Jack's last Forecast study was last July, 2010.
It was also my last photo of him (right).
He retired from LAEDC and moved over to Southern California Assn. of Governments (SCAG) as chief economic advisor for the largest planning agency in the country, with 190 cities, a half dozen counties and more than 19 million residents. SCAG issued a statement in the morning. SCAG Co. Statement (more)
For two decades Kyser, the chief economist at LAEDC was the go-to-expert on business, economy and anything that might have an economic impact. I will never forget two times that Jack really suprised us.
The most recent is when LA Opinion called and asked if Jack Kyser could provide the economic impact of motorists stuck on the freeway for four hours (710 Freeway) during a bomb scare. Yes, he did.
And three weeks before going to war in Iraq (the first war in 2003) Jack Kyser called me, and he was all excited about his new economic forecast and wanted to give me the highlights to pitch to the media. He was really good at summarizing 85 study pages into headlines, too.
I had to break the news to him that unless it had anything to do with the "war" it would be hard to pique the media's interest. We brainstormed for 10 minutes more, then a light went off in my head.
I said, "Jack, can you do an economic impact of going to war?" He replied, "Yes, you want me to include that in the forecast?" And when he did, I changed the entire campaign theme and coined the phrase, "2003-2004 LAEDC Economic Warcast." The campaign resulted in another set of record media placement results.
I had to break the news to him that unless it had anything to do with the "war" it would be hard to pique the media's interest. We brainstormed for 10 minutes more, then a light went off in my head.
I said, "Jack, can you do an economic impact of going to war?" He replied, "Yes, you want me to include that in the forecast?" And when he did, I changed the entire campaign theme and coined the phrase, "2003-2004 LAEDC Economic Warcast." The campaign resulted in another set of record media placement results.
During the 10 day lockout LAEDC and Jack Kyser, and MAYO Communications were the only ones talking to the media, providing economic impacts on the state and US of the busiest ports in the nation closed for a 10-Lockout or labor dispute. Kyser came up with $2 billion statewide, and $5 billion nationwide. The LAEDC story carried in every newspaper in the country over 19 days.
And in late Summer of 2008, The media bombarded us with calls regarding the economic impact of the Writers Guild of America (WGA) Strike. Roll forward three months = 85 million media impressions, dozens of interviews daily and Jack Kyser came up with a newsworthy figure of $2 billion economic impact.
In December, 2009 Jack Kyser was the last to use the "R" word , but when he did everyone knew we were in a recession, especially from the data he pruned and how he read everything showing the economic indicators.
For some 20 years as chief economist with the LAEDC, he was the go-to person for the media, business movers and shakers and elected officials who needed information and or real analysis of the local economy.
Kyser appeared to often have a crystal ball on the economy, where no one else came close. Even the Wall Street Journal said Jack Kyser was, "one of the most accurate economists."
Kyser appeared to often have a crystal ball on the economy, where no one else came close. Even the Wall Street Journal said Jack Kyser was, "one of the most accurate economists."
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| Aida Mayo (left) with her sister at a Beverly Hills Charity event for breast cancer awareness. |
"Jack Kyser would always joke on the phone pretending to be someone else speaking in Spanish when I answered the phone, because I'm from Argentina, but I would always catch him red handed, because I knew his voice. Kyser was always the voice of SoCal's economy, too, and we will all miss him a lot," Aida Mayo, president, MAYO Communications, Los Angeles, CA. Memorial services are pending for Jack Kyser.
Comment from the Chair Maura O' Connor, of LAEDC Board of Directors.
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| MAURA O' CONNOR, LAEDC CHR. |
MAYO PR - "We don't guarantee media, we just get it!"
Other stories Online about Chief Economist Jack Kyser.
Other stories Online about Chief Economist Jack Kyser.
