Author Adam Rendon of gripping family violence novel "The Vallie" retains MAYO Communications to take story to the public - April is National Child Abuse Prevention Month

Rendon who grew up in a
small town in Kern County,

California, is hoping his
novel “The Vallie” will guide

others who have faced an
abusive and challenging

childhood

Adam Rendon, Author (Setrik Photography)

Kern County, CA  — MAYO Communications has been hired as the

agency of record by Author Adam Rendon for national publicity.

Rendon, who resides in Lamont, CA, has just penned his first

novel entitled The Vallie,  an autobiographical novel spanning the

author’s early  childhood to today.

The Vallie

recounts the hardships of running away to a safe home

with his mother and two older siblings to escape an abusive

father.

Adam Rendon, Author (Setrik photo)

The story reveals Rendon’s tough upbringing and how

he lied to become popular in high school. Life’s mistakes

forces him to face reality, experience emotional and

physical breakdowns in both personally in his

relationships, and cope with two gory deaths in the family.

“April is National Child Abuse Prevention Month,” said

Author Adam Rendon, “and I can’t think of a better time –

or PR agency than MAYO — to help me take my story

to the public.”

Based in Los Angeles, with offices inNew York,San Diego

andBern, Switzerland, MAYO specializes in social media,

entertainment, high-tech, business, hospitality, and

lifestyle branding.

MAYO Communications is no stranger to authors and 

entertainment publicity. Most recently MAYO helped

promote author and actress Marina Anderson, who

published David Carradine: The Eye of My Tornado.

Anderson was married to the late Kung Fu TV series 

icon David Carradine.

MAYO has provided publicity for a long list of clients

including most recently: the international platinum

recording artists Nuttin’ But Stringz, who appeared

onAmerica’s Got Talent and last year on Dancing

with the Stars.  Additionally, MAYO publicized the

first MAMMOJAM 2010 — the benefit for Dr. Susan

Love Research Foundation to fight breast cancer,

which included client and cancer Survivor Lissa Levin,

producer of WKRP inCincinnati, where “Dancing with

the Stars” Louis Van Amstel and Jonathan Roberts

performed live at the Rise Club inHollywood.

MAYO also managed social media and Online media

campaigns for the 1st Annual Noble Awards, where a

dozen charities honored celebrities like Morgan Freeman,

Teri Hatcher, Annalynne McCord, Joel Madden, Nicole Ritchie

and Emily Bear for charity work.

For more about MAYO Communications

& MAYO PR visit:

www.MAYOCommunications.com.

MAYO PR - "We don't guarantee media, we just get it!"

Dr. Faith E. Leuschen, DC. Master Trainer NRCT™ Meets Dr. Yamma Brown (daughter of late Soul Singer James Brown) at Lupus Benefit in Hollywood to offer support for the charity

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 Dr. Faith E. Leuschen, Total Body Balance Inc., joins stars in raising awareness for The Lupus Foundation of America by the late James Brown's Daughter Dr. Yamma Brown

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Master Trainer Dr. Leuschen of Neurologic Relief Center Technique™ treats patients for Fibromyalgia, severe pain, headaches, anxiety, depression, muscle pain, tremors and strokes

            Hollywood, CA—Dr. Faith E. Leuschen, DC, a much sought-after master trainer of the Neurologic Relief Center Technique™; in Manhattan Beach, CA  attended The Lupus Foundation of America benefit and red carpet event, Wednesday, April 13, 2011, 6:00 – 9:00 p.m., at BESO Restaurant , 6350 Hollywood Blvd., Los Angeles, CA 90028.

The event was hosted by Lupus victim, Dr. Yamma Brown, author/producer and youngest daughter of “The Godfather of Soul," James Brown, who died on December 25, 2006. Dr. Brown is no stranger to challenges. Two years after her father died, her husband was gunned down in their driveway, and later the widow of two children was diagnosed with Lupus. Her pain is being penned in her debut book which is being adapted to a screenplay.  Dr. Brown is also producing a biography on her father, along with other projects through her company, Daughter of Soul Productions.

“1.5 million Americans and five million people worldwide have some form of lupus,” said Dr. Leuschen, DC, Total Body Balance, Inc., Manhattan Beach, CA. “African American, Hispanic, Asian, and Native American women are two to three times more likely than Caucasian women to have the devastating and sometimes fatal disease.”

The LUPUS charity event, billed as the “Social Mixer” has confirmed the following celebrity guests attending the red carpet benefit:  Christina DeRosa, (Extreme movie / ENTOURAGE / Halloween Dog); John Marshall Jones, (Smart Guy/The Troop); Adrian Holmes, (Red Riding Hood); Syr Law, (Tyler Perry's Diary of a Mad Black Woman / Allen Wolf's In My Sleep); Jermaine Jackson, (SOUTHLAND / My Name is Earl / Quarantine); Jessica Koussevitzky, (VH1, You're Cut Off); Ken Davian, (Get Smart / BORAT / Meet the Spartans); Natalina Maggio, (Just Go With It, Iron Man 2, The Social Network, Get Him to the Greek); Jasmine Dustin, (Iron Man 2); Taya Rayden, (Interscope recording artist); Sofya Skya, (The Tomb & Miss World);Paula Labaredas, (Paul); Damien Fahey, (MTV Host);Grasie Mercedes, (Style Network); Matthew McCullough, (Producer); Jordann Kimely, (Couples Retreat); India King, (Actress / Alternative Rock artist); Matt Medrano, (Decisions); Kasia Wolejnio, (The Mechanic); Damion Hall, (Legendary R&B group GUY); Marcus Paulk, (RED TAILS / Roll Bounce / Take The Lead) to name a few.

Research reveals that people with systemic lupus erythematosus, or lupus, know it is a life-long battle of illness. People with lupus are also at an increased risk for osteoporosis. What most people don’t know is how the disease will treat them as they grow older. Studies suggest a rise in bone loss and fractures in people with lupus. In fact, women with lupus may be five times more likely to have a fracture from osteoporosis.

“We test people with lupus for free at our center in Manhattan Beach, and they know in 10 minutes, whether or not our NRCT™ works for them,” explained Dr. Leuschen.

Dr. Faith E. Leuschen, Total Body Balance Inc., to exhibit to weekend at the LA Convention Center - admission is free, and so are the tests for pain (more)

Dr. Faith E. Leuschen, DC with News Anchor Tracy Young

Master Trainer Dr. Leuschen of NRCT™, will be offering a free test for participants that have severe or chronic pain, numbness and tingling, and many symptoms related to Fibromyalgia, M.S., Lupus, RSD, Rheumatoid Arthritis,  post-stroke symptoms, Cerebral Palsy, Parkinson’s

MAYO PR - "We don't guarantee media, we just get it!"

Journalists learn: "Social media is not for kids" says Social Media Expert Sasha Strauss at SPJ /LA Awards

“Social media is not for kids,” Sasha Strauss, social media and brand expert and keynote speaker told the35^th Annual Awards banquet last night (April 7, 2011) of Greater Los Angeles chapter of the Society of Professional Journalists (SPJ /LA).

Strauss, managing director at Innovation Protocol, a brand strategy consulting firm, has presented forums throughout East Asia, Europe and North America. He has been interviewed by National Public Radio, KNX/CBS Radio and The Wall Street Journal about branding everything from presidential candidates to innovate start-ups and Fortune 500s.

Sasha Strause, social media expert

“I want to talk to you tonight about your customers, the people who read your content in the newspaper, on the air in radio or TV News,” he said. “You need to listen before you engage in Social Media, you don’t need to take out a company Facebook home page, besides that picture probably doesn’t even look like you, and your profile has been written by someone else.

When asked why a YouTube by 13 year old Rebbecca Black video entitled “Fridays” which was criticized and labed the worst video of the year became an overnight

Sensation with 2.5 million viewers the first day, 65 million last week, and as of this writing 89 million plus viewers he said, “It’s because the funny people got into social media before anyone else and provided the channel everyone wanted to see.”

 The best advice is to listen to what people are saying for two weeks. After that time you will know how to talk to your customers,” explained Strauss.Strauss talked about the profound impact social media, such as Facebook and Twitter, are having on the news business today. “Don’t think of how you can make money with social media, think of it as a tool for sales, a tool for learning, a tool for understanding,” he explained. “How much better will your product be when you know your customers and when it’s timely that’s when you will make money on social media.”

Before the awards event, Strauss told this writer that journalists need to get engaged into

social media.

Everyone under 20 doesn’t know life before social media, so this is how they grew up getting information. Google was just recently beat by Facebook showing they are the number one place people conduct inquiries for information. That means something that they trust people they follow for guidance, information and you as journalists need to know that we trust you. When we gain that information, we’ll be your number one advocate.Strauss also said don’t put personal stuff on your Facebook pages. “The one’s you have to be fearful of are the ones who are quite and private, not the ones who are public,” he said.

Strauss says he spends 20 percent his time on social media. “But I am not socializing. I’m learning about the human, the competitors, the messaging, texting and finding out who people trust, the way people think before I give my clients any advice.”. Strauss is also an adjunct professor at USC’s Annenberg School for Communication, where he teaches graduate brand strategy. 

Five local journalists will be honored at the event, which will be held at the Omni Hotel in Los Angeles.


The Distinguished Journalist honorees are Ralph Vartabedian, national correspondent at the Los Angeles Times; Dennis Anderson, editor, Antelope Valley Press; Conan Nolan, political reporter for NBC4 Los Angeles and host of “News Conference,” and Larry Mantle, host of “Larry Mantle’s AirTalk” on 89.3 KPCC, Southern California Public Radio. Robert Scheer, columnist and editor-in-chief of the current events website, Truthdig.com, is the recipient of the chapter’s Distinguished Work in New Media Award.

MAYO PR - "We don't guarantee media, we just get it!"