Thursday, March 22, 2007

Dog and Cat Food Scare Prompts Crisis PR

The Inside News of PR and Marketing
- March 22, 2007
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National PR Guides Huge Pet Food Recall
Canada PR firm called in to support Menu
Foods, the pet food supplier enmeshed in a
60-million unit recall.

Thu., March 22

MWW, Bell Pottinger Assist Dubai Defense Bid
Dubai, seeking rebound from aborted ports deal,
makes play for jet parts maker.
Thu., March 22 updated 11:42AM

New Book:
Turning Crisis World Upside Down

Eric Dezenhall and John Weber turn
the crisis world upside down in
"Damage Control: Why Everything
You Know About Crisis Management
is Wrong." Exxon is praised for handling
Valdez oil spill, while Johnson & Johnson
is knocked for its handling of Tylenol recall.

Thu., March 22

Audi Set to Select PR Firm
Three firms vie for Audi of America account. Celebrity push
is among priorities for Volkswagen unit.

Tue., March 20

F-H Adds Former Senator Talent
Jim Talent, the former Missouri Senator who
lost his seat to Democrat Claire McCaskill in
the November election, has joined
Fleishman-Hillard as a co-chairman in its
government relations unit.

Wed., March 21

Nevada Issues RFP for Tourism PR
Silver State's tourism commission reviews
six-figure national account.

Mon., March 19

* * Subscriber access only below **

Public Relations:
Known PR Knowns
Fraser SeitelBy Fraser P. Seitel
There are "known knowns" in PRland.

PR pros know Alberto is gonzo. Chuck is DOA. Hillary is doomed.
Mon., March 19

Commentary archive >>
Pitch op-ed pieces to:

Caplan Communications
Promotes Carson 'Revival'

Caplan Communications is gearing up for
Earth Day with a push for books written
by and about Rachel Carson
Thu., March 22

JFWBF Aids Bid to Revamp NYT Stock
Joele Frank, Wilkinson Brimmer Katcher
joined Morgan Stanley activist fund manager
Hassan Elmasry's campaign to pressure the
New York Times Co. to drop its two-tier stock
system, a set-up that gives the Sulzberger
family control over the $3.3B media combine.

Wed., March 21

New Book:
Biz Can Do Much
for U.S. Image Abroad

Dick Martin, executive VP
of PR at AT&T from 1997-2002,
says in Rebuilding Brand America
that U.S. business leaders must
accept the challenge of reversing
the downturn in America's image abroad.

Wed., March 21

Ketchum's Schellhardt Defects to Edelman
Tim Schellhardt, who was senior VP/editorial services
at Ketchum since '01, has exited that post for a similar
one at Edelman.

Tue., March 20

Rasky Baerlein Handles Raided Pentagon Contractor
Rasky Baerlein represents Pentagon contractor that
was raided by hundreds of federal immigration officials.
RendonGroup lends a hand.

Mon., March 19

Media Notes Ryan takes Balt Sun pub post... L.A. Times'
to WaPo... NBCU's Campbell to Discovery...Bernstein
Air America... Newspaper ad revs flat in '06...
launches real talk...

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