mix it up at Punch Grill at
Summer EPPS Mixer
EPPS Mixer at Punch Grill
By George S. Mc Quade III
West Coast Bureau Chief
Sex dominates the content of a majority of television shows, advertising and now the question begs of PR pros, where do we draw the line? How can Desperate Housewives or Baywatch not be about more than seeing hot, good looking people in extra martial neighborhood affairs or the newest swim suits. And now, new
“Who are we to draw the line when it comes to sex sells in advertising or publicity,” said "Dr. Cynthia King, Cal-State Fullerton, Center for Entertainment and Tourism Studies" “I think you have to look at community standards to determine what’s appropriate and what audience. I find it’s interesting that any outlet would put a family angle given the historical experience in Vegas. It was an experiment that didn’t quite work, so it appears they’re going back to their roots.”
“I wish I was there now, although we have a pretty good substitute with us,” said Julian Myers, of Julian Myers PR, who also teaches entertainment publicity at UCLA. “As for publicist the more (of sex sells) the better,” he said.
“Sex sells very good,” said Author Kim Connet, who publicizing her own book called “Sex Secrets of America in Asia. “With a title like that sex sells, really helps the book sales.”
Julian Myers with
Author Kim Connett
“It definitely works,” said Molly Capenella, account rep. for MarketWire,
Molly Capenella &
Sherri Sibiski, MarketWire
“I agree, it definitely gets your attention, and
“Our biggest headline is ‘Mysterious Sexy’ so I think sex sells is a good thing,” said Courtney Jackson, publicist for high end Paris Fashion Designer Yves Castaldi. “For us we have incorporated sexy with classy, so there’s no trashy anymore, but rather mysterious, sleek and elegant.” “In Fashion, sex definitely sells, and the line we are doing is a little more conservative, and more tailored, clean and elegant, and I don’t know if we will follow the trend of sells. But, I really do think that you’re not going to appeal to the younger pop generation without someone that looks young and hot, someone they look up to,” said Morgan Olson, Yves Castaldi.
“I’m kind of tempered about it, because Las Vegas is taking on more show type, adult type of entertainment,” explained Ron Carter, The Carter Agency,
The city is growing so fast, and you have all those big developers in and they don’t want to build things for kids, they’re thinking about building hotels for people who will come down there and spend a lot of money, and that’s really sad.”“I think it is a positive direction that
The next EPPS event is an August 6th workshop entitled “Working with Fan Sites and Groups,” and will be held at the ICG Local 600 Auditorium, 7755 Sunset Boulevard
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