Sunday, October 14, 2007

Advertising is Dead

George Mc Quade

By Aida Mayo, president
MAYO Communications

MAYO Communications To Share Public Relations Tips At USC Event


Vice President George Mc Quade is Scheduled to Speak at The University of Southern California’s Association of Integrated Marketing (AIM) PR Night, which Exposes Students to the Different Aspects of the Marketing and PR Industry, and It Also Gives Them an Opportunity to Interact with Pros

Los Angeles “Advertising is dead, however public relations and integrated marketing communications

are on the rise,” so said George McQuade, vice president of new business/media at MAYO Communications, an LA based international public relations firm. Mc Quade a board member and last year’s president of Entertainment Publicists Professional Society (EPPS) said, “It is a consumer revolution, where people get their news, information on demand, when ever and where ever they want it via social websites such as Facebook, MySpace or elsewhere Online. The entertainment and advertising agencies are realizing there are billions of dollars to be had on the Internet. And more corporations, even high tech customers are switching to PR.”

Mc Quade is amongst several PR Pros expected to attend the USC’S Fall 2007 Public Relations Night on Wednesday, October 17 from 6:30 - 8 pm. The event is intended to expose students to the different aspects of the marketing and PR industry, and it also gives them an opportunity to interact with professionals. Various companies representing the diverse fields of integrated marketing will be present.

“At every university campus I tell students if they major in Information Technology they’ll become a millionaire overnight, if they minor in it, they’ll become rich in five years. Just about everything from broadcast news to ‘how to find or do whatever’ is discovered Online. The news media has finally

caught up with technology, but now consumers are sometimes even more knowledgeable, and expects more from information resources. There are nearly 2,000 widgets Online, or what I describe as your life on a desktop, where you can obtain info on just about anything your heart desires thanks to Google.”

In addition to the challenges of technology, budding PR and marketing pros are finding they need a wider skill set. “I recommend anyone majoring public relations or marketing also take business, photography, computer science and creative writing classes,” Mc Quade said. “It just makes you that much more valuable, and you can fit into more jobs available. There are lots of new media jobs today. The career opportunities and resources are endless. Only 10 years ago when students applied for jobs they had to request company information ahead of time. Now, students can surf the employer’s website and read everything from annual reports to the mission and goals of the corporation.”

Mc Quade also recommends networking and finding a mentor before students graduate. “When you graduate decide where you want to live, take an entry level job in that city and just move there. Check in with your mentor as you make your moves up the career ladder, and listen to what they say, because your mentor can save you the heartache of making same mistakes they did,” he said.

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