Monday, October 11, 2010

LA Femme Film Festival adds Mekahlo Medina, KNBCLA to Social Media Workshop on Saturday in Hollywood

LA Femme International Film Festival features powerful Social Media Workshop Sat, 10 Am - Noon.
LA Femme International Film Festival features powerful Social Media Workshop Sat, 10 Am - Noon.

Social Media Workshop “How To Create A Buzz For your Film” at 6th Annual La Femme International Film Festival Four-Day Event

Hollywood, CA – MAYO Communications announced today it is sponsoring the first social media workshop at the 6th Annual La Femme International Film Festival, October 16th, 10 AM  to Noon, Hollywood, CA,  The four-day event  (Oct. 14-17th), will be held at the Renberg Theatre, 1125 N McCadden Place, Hollywood, CA,  90038.

“Now that you have your film completed, trailer, website and traditional media, don’t forget to engage your biggest fans via social media,” said George Mc Quade, social media workshop moderator.
Former TV and Radio Newsman George Mc Quade
will moderate "How to market and Sell your film
via social media" , Sat., Oct. 16, 2010, 10 am - Noon,
Renberg Theater, Hollywood, CA.

“Engaging film enthusiasts about your movies or projects is critical to a successful campaign. This year the Film Festival is presenting a timely social media workshop to help filmmakers optimize content and buzz about their movies projects.”  The seminar “How to market and sell your film” is expected to be sold out.
The two hour program and film media workshop panel features actors, directors, producers, webisode producers, SEO experts, Online social media experts, film publicists with cutting edge techniques for brand awareness, better ROI and tracking of films with little or no budgets. The workshop is for beginners and the experienced.
The panelists, who will offer social media insider tips about Online tools for film marketing will include:

Mekahlo Medina, News Anchor, KNBC-TV RAW joins LA Femme Film Festival Social Media Workshop Panel this Saturday.
Mekahlo Medina – Mekahlo Medina, news anchor/reporterKNBCLA.
Mekahlo Medina currently serves as anchor of KNBC’s avant-garde digital service, “News Raw.” “News Raw” allows viewers to join KNBC staff and journalists as they decide what news stories will be covered each day and what was going on behind-the-scenes when the stories were covered. Available on KNBC’s digital channel 4.4 and on the station’s web site,,  ”News Raw” provides news updates throughout the day and also takes a look at what’s “hot” on the Internet. 
Medina joined KNBCLA in January 2006 to front this new endeavor. Prior to KNBCLA Medina work in TV news in Minnesota, Arizona, and New Mexico markets. 

Gautham Chandna — Gotham Chandna is an International Social Media and Digital PR Guru and the force behind Cloud 21 PR ( . He is currently involved in devising and implementing successful Social Media strategies for clients ranging from Actors, Filmmakers, Fashion Designers, Corporations and Retail establishments. He has been involved in online marketing since 2000, social media and blogging since 2003. He is currently ranked in the Top 100 Digital PR professionals on Twitter.

Kristina Hughes (SAG / AFTRA) – actress, entrepreneur, author, producer, casting coordinator and publicity director.

Kristina Hughes, Actress, Producer and founder of Holden Log
Kristina is the co-founder of Holdon Log – “The Standard in Performer Organizational Tools”; the leader in business and marketing products and services for the Entertainment Industry. Kristina’s acting credits include appearances in numerous network, studio and independent projects like Boston Legal, Old School and Green River. Look for Kristina in the soon-to-be-released interpolated rotoscoped film, Helicon and the mega-hit series The Resolve and Vegan 101.
Henna Merchant – the Principal of Clicked Digital PR & Marketing Communications, an agency that combines digital influence, social and traditional media, public relations, and

Henna Merchant
marketing to produce a persuasive communications mix. Clicked experience extends across many industries ranging from emerging online technology start-ups to real estate brokers, medical real estate developers, and nonprofits.
Henna Merchant has been responsible for helping small and large companies with social media marketing and public relations using cutting edge
tactics Online and behind the scenes of companies.
Brian Vermeire (AFTRA) wears many hats in the Entertainment Industry as a writer, producer, executive producer, host and actor for various networks/production companies such as FOX, The Disney Channel, The Family Channel, Vin DiBona Productions and HombreTV.

Brian Vermeire
 Brian Vermeire is also a respected stand-up comedian known in the Los Angeles market as the “sharp and witty comedian with a ‘late night-style’ talk show host appeal.” Brian is the CEO of Holdon Log ~ the Entertainment Industry’s number one provider of organizational logbooks and Webware ( for performers. Brian has traveled as a seminar leader or guest speaker for SAG Conservatory, SAG Foundation, The Actor’s Network and Children in Film to name a few.
Amber J. Lawson, who manages the comedy channel at and has thus overseen as executive producer comedy shorts by Landline TV, original content like Date A, and the second seasons of The Crewand Old Friends.

Amber J. Lawson

Oct. 14 -17th. Sat. Oct 16th Social Media Workshop
Prior to Babelgum, Lawson was VP of Programming at Mania TV and a comedy producer with National Lampoon. There’s more than 800 hours of hand-picked films and film-related programming on the site. Babelgum’s films products feature action and adventure, animation and anime, classics, comedy, clips and interviews, documentary, drama, horror and thriller short films.

About La Femme International Film Festival
LA Femme Film Festival is a premier festival that focuses on women filmmakers’ platforming their commercial films for the world wide audience. It is a Festival for those women who want to have an equal opportunity in commercial entertainment desiring to change, enhance, or become leaders in the industry as a Director, Writer, Producer or Director of Photography.For more info
For press credentials call Donna Hull at 213-926-3301 or For the seminars and event details visit: 2010 Event Program, 2010 Seminars, 2010 Party Schedule and  2010 Screening Schedule.

Social Media Workshop
MAYO Communications  is  a full service marketing communications and PR firm with offices in San Diego and New York, serving celebrity, corporate and nonprofit clients.
Variety Magazine is sponsoring a digital workshop coming up, too. All happens October 189, 2010.
DATE: October 18, 2010Add this event to my calendar
LOCATION: Loews Hotel, Santa Monica, CA

Variety is returning with the Entertainment and Technology Summit, an exploration into how film and TV is becoming transformed by changing consumer tastes.

Read more at VARIETY.COM

Variety’s Entertainment & Technology Summit is an exploration into how film and TV is becoming transformed by changing consumer tastes. Today’s audience is demanding content in ways that only new and emerging technology can deliver. Variety’s Entertainment & Technology Summit will analyze how film and TV is evolving through sessions dedicated to social networking strategies, rising distribution platforms, new revenue models, among other provocative topics. Attendees will be able to keep their businesses on the cutting edge of this revolutionary intersection between entertainment and technology. Join top industry leaders and experts like Michael Eisner of The Torante Company, , Brett Leonard of FragFilms and Max Haot of Livestream
David Nevins- President of Showtime Networks
David Eun- President of AOL
John Landgraff- President of FX
Among others—-

Register Now at training and social media.


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